Sketches & cover ideas for Plank & Pancake I follow enough librarians on Twitter to know that it's really that book cover that wins a reader's attention. It's also interesting to know that the book COVER, (though the first taste to the overall book experience,) is usually the LAST bit designed to complete the story. It's the reader's first introduction - that first impression, so you want it to be a good one. As I work on my first picture book dummy, I am piecing together a cover to make my story feel polished. Then this morning I couldn't help but think what would Master Kidd do ? Chip Kidd is well respected as one of the "Kings of book coverings. Though the titles linked to his name are actually novels, his Ted presentation is an excellent example of how he deconstructs a book to build upon the story it encases. All this can be applied to Picture Books as well. One just has to be consistent with the book's illustration style.